Best 8 Unique Ways to Increase Sales for WooCommerce Online Store

Looking for ways to promote your WooCommerce store to take your business to new heights? Your search ends here. In this article, you will read about the best 8 unique ways to increase sales for your WooCommerce store!

Online purchasing is a trend in this digital era, and everybody is well aware of the popularity of WooCommerce platforms to make this possible. These stores are one of the easiest ways to offer online products and services to customers. And this is also one of the reasons to enhance competition in the online selling market. However, starting a WooCommerce store is much simpler than running it successfully. And many business owners face numerous challenges to generate good sales for their platform. It requires a proper strategy to boost sales regularly on e-commerce platforms. 

Being an online store owner, if you strategize well, you can beat the competition and stay ahead in generating revenue. There are many options to achieve this, but the easiest one is to implement some unique ways to grow your online store. Aligning your strategies with the latest market trends is something that will take your business to new heights. To assist you in reaching your goal here is a compiled list of best practices to increase sales for the WooCommerce online store!

Let’s dive in to know more about it!

Top Ways to Increase Sales for WooCommerce Store

Planning your WooCommerce strategy can be a bit difficult, and you may not be able to find all the solutions in one place. That’s why below are some tips to help you with this. Let’s read them one by one in detail!

Books

Implement an Easy Check-out Process

The very first thing to take care of on your online platform is to give a good user experience. And implementing an easy checkout process is one of the ways to achieve this. If you give your customers a lengthy and confusing checkout system, they may get irritated and leave your e-store without buying. Satisfying customers is one of the major keys to enhancing traffic to your WC store. And you can achieve this satisfaction by providing easy navigation and an accessible platform. Customers should easily be able to navigate each product page. 

Hence, you should take care of your reliable customers so that they don’t have any trouble finding the product they need. You can use powerful plugins and widgets to make this easily possible for your store. When your users have a pleasant shopping experience, they will undoubtedly return to your store. And a quick checkout process is one of the major ways to achieve this. Also, it helps reduce cart abandonment. This is one of the best tips to boost sales for your WC store. 

Use Upgraded Marketing Strategies

After properly organizing your WC store, you have to follow a proper and upgraded marketing strategy to boost your sales. Building a WC store is not enough; its timely maintenance and implementation of the latest strategies are much more important. A good marketing strategy can help you boost your profit very quickly. There are so many kinds of marketing strategies available for your e-store, and from among them, here are a few:

• Referral marketing strategy
• Affiliate marketing strategy
• Social media marketing
• Product feed promotion

You can also launch Ads, campaigns, and a variety of other advertisement options. The result of it will be improved sales and high revenue for your company. 

Attractive Discounts and Coupons

Everybody likes to buy products at discounted prices. Customers are always eager to know about attractive discounts and coupons. So, if you provide them with the same, they will surely like your WooCommerce store. This way you can also encourage loyal customers to return to your store in this manner. This is a straightforward trick to enhance your customer base and generate high revenue. Providing attractive discounts is a win-win situation for both the store owners and the customers. Customers will get benefits from discounted prices and coupons, and on the other hand, an owner will get marvelous sales at his store. You can provide discounts in various ways, like

• Price discounts
• Percentage discounts
• Bulk discounts
• Product discounts
• Bundle discounts, etc. 

To increase the visibility of the discount, you can use it as a pop-up. This is one of the most used and trusted ways to attract customers. You can also use various WooCommerce plugins, like the WC Popup plugin, pre-order plugins, discount rules for WooCommerce, and many more. You can find numerous plugin options in the WordPress repository. WooCommerce allows you to give discounts to your users in so many ways just by changing a few settings or integrating plugins. 

Work on Search Engine Optimization

Most people click on the top 5-8 search results on the search engine. So, if you want to get a high ranking in Google search results and get clicked, then emphasizing SEO is the best way. Do proper work on your store’s SEO to give a boost to your WooCommerce platform. To enhance the visibility of your store in search engine results, you need to improve your SEO rankings. This involves the use of the right keywords, tags, and unique content. If you get these things done perfectly, then surely you will rank higher in the results. 

You should also make sure to provide easy-to-read content and easy-to-navigate pages. Other than this, you can emphasize images too. You can optimize the images with the optimizers available online. Make sure the product images are quick to access and clear. You should follow all the SEO guidelines from Google. There are many SEO plugins for WordPress available in the market to sort it out for you. If you work on these basic optimization things, you will almost certainly appear surely at the top of Google search results. 

Make Use of Up-sell and Cross-sell Techniques

Another great way to increase sales for your e-store is to make use of up-sell and cross-sell techniques. To utilize this, you just need to suggest your customer's related products at the right time. But how will you know about the perfect time to do this? You can suggest related products when your customer is going to buy some of the products and add them to the cart. You can show this on the cart page. 

Another way to do this is to display products via pop-ups during different stages of the customer’s purchase of the product. You don’t need any special tool to do this because there is a default option to apply this. Now as you read about the need of applying these techniques, what are actual up-sell and cross-sell techniques?

Up-sell Technique:

Under this method, you need to recommend perfectly related products that will help customers add some value to their carts. This way, you can redirect them to purchase more expensive products and products that didn’t sell for such a long period. 

Cross-sell Technique:

The cross-selling technique helps persuade customers to purchase more products by persuading them to do so. This method involves displaying additional products that are related to the buyer’s primary purchase. You could, for example, add some related accessories to the list. Displaying a belt, for example, when purchasing jeans. 

By using such methods, you can surely lure customers to go for more products and generate better revenue for your e-store. 

Try to Overcome Cart Abandonment

If you are operating an e-store, you will be very well aware of the issue of cart abandonment. This is a very general problem that every WooCommerce owner faces. But don’t worry, there are some strategies to get rid of it. And this will also increase sales on your platform. You can send cart recovery emails to your users and remind them about the product they have added to it. There can be many reasons behind the abandonment of the cart at some point. Some of them are

• Mismatching price details
• Adding it and then forgetting about it
• Changing one’s mind
• For a better option 

You just have to keep this in mind and try to sort out the issues. You can remind the customers by sending reminder emails. Email reminders are the most effective way to entice your customers to make another purchase. But try to avoid sending lengthy and awful emails; this can irritate customers. Try to make unique and appealing email reminders. You should send these emails and reminders in perfect timing and sequence. Don’t send continuous emails; otherwise, your customer can get irritated and leave the cart. 

Rewards for Every Purchase

Presenting rewards and loyalty points to customers is a great way to attract new and repeat customers. This way, you can keep them engaged with your store. If you offer rewards for every purchase, surely customers will come back to your platform, and you will make good sales. You can reward your buyer in many ways, some of which are:

• Give some welcome reward points on the first purchase. You can increase these slowly.
• You can offer deals to your loyal customers and give them some points on every purchase to come again and again.
• You can even begin a separate loyalty point campaign for your customers.

There are many ways to impart such ways to your WC store, and one of them is to use plugins from the WooCommerce repository. You can easily boost customer engagement by giving rewards. It can be a great incentive to lure customers to your store. You can also give referral points to your customers if they refer some purchases to their friends and family. In this era of the digital purchase race, this can be one of the best ways to increase foot traffic to your online store. 

Make use of Social Media 

Last but not least one, way to boost the growth of your online business is to make good use of social media platforms. As you very well know, everybody uses social media to connect with the world from anywhere. If someone has a smartphone in his hand, they are almost certainly using social media. Gone are the days when social media was only for connecting people; now it is more of a business-oriented platform, as people are growing their businesses very well on these platforms. It is one of the favored ways that people like to buy things. Simply keep an eye on engagement with customers on such platforms rather than being sales promotional. 

If you bombard people with advertisements, messages, and other promotional things, then they may get irritated. They can bypass your pages and posts. So, try to be unique and appealing to attract customers to your pages. This is called social media engagement, and you can do proper marketing on such platforms to boost sales. Don’t just try to market your things; rather, be engaged with the users. 

Closing Thoughts

That’s enough for this blog!

These above-mentioned unique ways can be lifesavers for your WooCommerce platform. You just have to simply configure and maintain your e-store by implementing such tips. Apart from such tips, there are many more ways, like integrating plugins, to boost the performance of online shops. There are numerous such plugins available, including WooCommerce Pre-order plugins, Discount plugins, Frequently Bought Together plugins and many more options are there. Just try to keep your platform updated, as there is no room for mistakes in this digitally competitive era. Make use of every single opportunity to boost sales for your WC online store.

If you still have any queries in mind, feel free to connect with us. We will serve you happily!

I hope you had a good read!